Rate Card


Welcome to the EMI Pakistan Rights acquirement page; you are obviously here to seek a License or permission to use our content, we salute your initiative!

As you are aware, permission to use content is mandatory per the Copyright Act of Pakistan 1962.


Kindly read the Terms of Reference and Licensing costs against each head or download the rate card and revert with your requirements on the prescribed request form.


Thank you for supporting the legitimate music industry. For any queries, please drop us an email at licensing@emipakistan.com


Terms of Reference
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Terms in the production music rate card are defined according to the below:

Aggregation

– various music cues added together to produce a cumulative total. Only applicable to per 30 second rates.

All media

– clears the relevant unit for use within all media including but not limited to TV, online and physical product. Radio, public loca- tion and theatrical use is also included except under IPC rates, where these uses are excluded.

Apps

– downloadable retail computer or mobile phone programmes designed to perform a specific task for a user or other application.

Campaign

– clears a track for use within all related advertisements of a similar or developing theme for a single product, allowing unlimited production variations, revisions, cut-downs and tag ending changes. Restricted to the relevant medium (all media, TV ads/sponsorship idents, radio ads, online or other ads) for a term of up to 12 months duration. A new licence is required to continue making new advertisements using the same track after the term has expired.

Covermounts

– A physical product or download containing audio and/or audiovisual content available with a magazine or other publication at the point of purchase.

Cut-down

– a shortened version of an advert/ production where no new content is added.

DAB

– Digital Audio Broadcasting.

Dubbing

– Synchronisation of audio recording/ musical work into a single production.

Feature film buyout

– clears the unit for use in perpetuity within all media, including but not limited to TV, radio, online, physical product, theatrical, or public location. The rate excludes feature film trailers.

Feature film trailers

– ‘out of context’ trailers made up of a clips montage using production music. All feature film trailer licences include unlimited tag endings and unlimited cut-downs.

ILR

– Independent Local Radio.

In perpetuity

– permanent/forever.

Looped/interactive use

– unlimited continuous repetition of a single music cue in a production or allows the user to interact with the music within a production – i.e. play, pause, skip. Looped and interactive use is charged at double the per 30 seconds rate.

Making of

– a production documenting the making of an advertisement.

On demand

– interactive content where the user can play, pause and skip.

Per 30 second unit

– clears use for 30 seconds of music, or part thereof (i.e. 1-30 seconds = 1 unit; 31-60 seconds = 2 units etc.) except where aggregation is allowed.

Per production

– allows unlimited production music use within a single production. Per track – clears an entire track for use within a single production. Advertising per track rates allow unlimited revisions, cut-downs and tag ending changes.

Per trailer

– allows unlimited production music use within a single trailer.

Permanent download

– a permanent copy is retained by the end user as a download. Including, but not limited to, interactive web or mobile games, online or TV programmes made available on the internet, ringtones, podcasts, vodcasts and audio only/audiovisual content that is downloaded to a computer in a viral marketing email.

Podcast

– a downloadable, audio only programme subject to the following restrictions:

  • programme is provided in its entirety, not as individual tracks or separate portions
  • music is interspersed throughout speech
  • does not contain flags or markers which enable segmentation or disaggregation of tracks.

Revision

– a minor cosmetic change to an advertisement, largely unnoticeable to the viewer.

Single country

– Pakistan or any other single country. Sponsorship ident – short advertisement shown at the beginning and/or end of a programme segment to credit a sponsor of the programme.

Streamed programming

– audio only/ audiovisual content specifically made available online in a ‘play-only’ format where no permanent copy is retained. Including, but not limited to, online TV or radio programmes that are made specifically for the internet, corporate videos, interactive web or streamed mobile games.

Tag ending changes

– minor changes to the message at the end of an advertisement/film trailer (e.g. change from ‘sale starts Monday’ to ‘sale starts tomorrow’ or from ‘released Monday’ to ‘released tomorrow’). Track – a musical work/composition and sound recording.

Webcasting

– see streamed programming.

FOR ADVERTISMENT'S
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television & Independent Production Company (IPC)
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Corporate
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Corporate rates cover, but are not limited to:

  • Staff information, training or educational videos
  • Music on hold
  • Exhibitions and show reels
  • Productions documenting sponsorship initiatives
  • Internal promotional videos for staff.

Corporate use does not cover:

  • Distinct product placement, price points and/or special offers
  • Productions where the main focus is to promote the sale of goods or services to the general public.

Note

  • All rates are exclusive of 8% Withholding Tax (WHT) and 10% Sindh Sales Tax (SST) on services
  • Premium/Sponsored Products refers to music in CDs, CD-ROMs and DVDs (or other formats) used as incentives to sell other goods or services, or as a generic marketing promotion to the public to build brand loyalty.
  • Production & Packaging cost should be quoted separately depending on quantity and packaging.
  • Royalty Fees Paid to a Resident Company does not fall with in the Ambit of income Tax with Holding Regime.

film
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Note

  • All rates are exclusive of 8% Withholding Tax (WHT) and 10% Sindh Sales Tax (SST) on services
  • 25% will be charge additional if song is being used in trailers
  • Royalty Fees Paid to a Resident Company does not fall with in the Ambit of income Tax with Holding Regime.

Defined Terms

All Media

– refers to but is not limited to TV, radio, online, physical product, theatrical performances or public location.

Feature Film Buyout

– this rate clears the unit for use in perpetuity within all media, including but not li- mited to TV, radio, online, physical product, theatrical performances or public location, but excluding feat- ure film trailers.